Stop playing by the old rules.
Because your career is not a ladder — it's a strategic game. And I'm going to put you on. We rethink your purpose, find your superpower, and reposition you from employee to consultant. Worldwide.
More than career coaching.
This goes deeper. We rethink your purpose, align you with the power within, find your superpower, and reposition you from employee to highly valued consultant — where career development meets cybersecurity, contracting, branding, leadership and AI.
Strategic Positioning
Stop being overlooked. Get deliberate about how you're seen, valued and remembered.
Career Acceleration
Compress years into months. Move on opportunity instead of waiting for it.
Opportunity Creation
Don't apply and hope. Engineer the openings that change your trajectory.
Visibility
The right people, seeing the right work. Build the kind of presence that pulls offers to you.
High-Income Navigation
Contracting, day rates, negotiation — the moves that actually change your income.
Access to Elite Thinkers
Proximity to people operating where you want to be. Rooms most never get into.
Rewrite the rules.
- Work hard
- Keep your head down
- Wait your turn
- Position with intent
- Be visible on purpose
- Create your own turn
Don't just take my word for it.
Leaders, clients and colleagues on how Effs shows up for the people she works with — in their own words.
Ten years ago Effs changed my life by simply asking me why. Why I hadn't taken the steps to further my career. Why I felt it wouldn't work — and why I felt I needed more before I could succeed. She held my hand through the entire process and drove me into my first contract. I haven't looked back since. My role as CISO sounds crazy when I think that the day I met her, I was a security guard in a building.
Before working with Effs, I genuinely thought I needed to start my career all over again — I had years of experience but couldn't see how any of it translated into the industry I wanted to move into. Effs completely changed the way I looked at my career: she helped me identify the value I already had, reposition my experience, and understand how to communicate it. Within a few months, I moved into a role I previously wouldn't even have applied for. The biggest change wasn't just my CV — it was my confidence. Effs taught me how to stop asking for permission and start positioning myself like someone who belonged in the room.
I came to Effs because I was frustrated. I'd been working hard for years, getting great feedback and taking on more responsibility — and somehow my salary and job title never reflected it. She made me realise that working hard and managing your career are two completely different things. Effs helped me understand negotiation, visibility, positioning, and how to talk about my achievements without shrinking them. I stopped approaching interviews hoping they'd like me and started approaching them knowing exactly what I brought to the table. I eventually accepted a new position with a salary increase of more than £30,000. Working with Effs changed the trajectory of my career.
From the building lobby to the boardroom — ten years, and one question, later.
I asked what she felt she lacked — then: why not now? I trained her at a national housing association and drove her to the top of privacy, before she stepped up to lead.
Same skills — finally positioned and paid for them. A £30k+ jump on his very next move.
Her delivery and implementation made a significant impact on the business, and her engagement and management of stakeholders up to senior management was excellent. I would recommend her where there is a need to manage senior stakeholders and deliver key objectives on time.
I had the pleasure of working with Effs on a number of projects. She was always one of the first people I'd turn to when I needed support from the Programme Management Office — and she never let me down. Very diligent in her work.
I had the privilege of working with Effs on a complex integration programme. She provided exceptional support and guidance around governance, reporting and cost management — and excelled at customer service.
I can fully recommend Effs. She's very detail-oriented and takes pride in her accomplishments and those of others. A great team player who always offers to assist wherever she can.
Absolutely brilliant working with you, Effs. Your support in tracking changes and keeping our budgets and forecasts intact seriously enabled clarity — and really helped take a load off our shoulders.
Genuine recommendations from people I've worked with. More available on request.
I've been where you are.
Overwhelmed, overlooked, job to job — until I learned to play the game differently. I'm Effs: a tech, cyber and AI strategist to government and global business, and the founder of Career Rebellion. My path here was pure zig-zag — and that's exactly why it works.
The Rebellion Starter Kit.
Get the one-page positioning checklist I use with clients — the fastest way to spot where your career is losing you opportunities. Straight to your inbox.
Check your inbox — your starter kit is on its way.
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It's time to break the rules.
This workshop will change how you play the rest of your career journey — the trigger to the explosion of purpose in your impending success.